Journal

As part of our evolutionary collection, it seamlessly integrates insights from crafting highly functional running apparel. Meticulously detailed, it epitomises practicality for daily wear. Innovation meets everyday excellence in this quintessential SOAR creation—a steadfast companion for the ever-changing moods of UK weather.

As 2023 draws to a close we take our annual moment to look back on the last 12 months of SOAR. The places we've run, the clothes we've worn and the people we've shared miles with.

From the streets of Tokyo to the high Atlas Mountains, England's Peak District to London's home roads, the Highlands of Scotland to NYC's urban jungle.

Here's to 2024 and the path ahead.

From concept to product, Tim Soar unveils the design process behind the Trail Rain Jacket, our lightweight, race-compliant rain jacket.

Light the Night was an idea born over coffee, a conversation between Rebecca Taylor of SOAR Women, and Flo Papougnot, a seasoned marathoner and member of Your Friendly Runners / Hot Boys Athletics. Here, the pair discuss how the idea came about and how this unusual form of late-night spectacle unfolded.

--- We're partnering with Matt Fox from Sweat Elite Coaching Academy to offer an exclusive, free training series. Our expert-designed sessions co...

--- We've partnered with Fast Women to offer one lucky winner a SOAR Race Vest and Marathon Shorts to update their racing wardrobe. Simply sign up ...

Introducing our reengineered All Weather Jacket—an advanced jacket seamlessly blending technical prowess, durability, and versatility.

For our first Race Vest design collaboration we’ve joined forces with Hackney based artist Zach Zono.

Join SOAR X London Design Festival, in a weeklong series of events, exploring design through the lens of running as part of the capital’s celebration of good design.

Photographer and runner Jamie Shipston-Mourn accompanied father and daughter - Zohrab and Rehana - as they spent a mid-summer weekend running, exploring and camping in England’s Peak District

Workout Wednesdays are our new free-to-attend sessions that will help you get faster, a weekly dose of group training to work on your speed and ability to operate at target race pace.

Discover the captivating journey of Steve Watmough, a V60 Masters runner defying age's boundaries. Gain insights into his training and find inspiration in his relentless pursuit of peak performance.