Inside SOAR, a Long Form Special Edition

A Long Form special going behind the scenes at SOAR HQ. From record collections to races to product development. 

SOAR RUN SYNDICATE

Designer's Notes on Film Hot Weather T

From concept to product, Tim Soar unveils the design process behind the Hot Weather T. 

Designer's Notes on Film ELITE Speed Shorts 3.0

Tim deep dives on our new ELITE Speed Shorts 3.0, engineered for your all-out efforts.

Designer's Notes On Film: Tech-T 2.5

Tim explains why the SOAR design philosophy is as applicable to the humble short sleeved running t-shirt, as it is to the most technical, winter performance garments.