Journal

There’s cross-country. And then there are the cross-country relays. A Long Form Dispatch from the English National Cross Country Relays. 

A Long Form special going behind the scenes at SOAR HQ. From record collections to races to product development. 

SOAR invites you to take part in a new group challenge. Rack up as many miles as you can through August and be in with a chance to win a jackpot p...

From concept to product, Tim Soar unveils the design process behind the Hot Weather T. 

Tim deep dives on our new ELITE Speed Shorts 3.0, engineered for your all-out efforts.

With their genesis in our ELITE Speed Shorts these new half tight shorts are at the junction of comfort and performance. Bringing controlled compression and support to your everyday runs.  

Unveiling the UTR Top. The first of its kind, it is a durable, lightweight and hydration pack compatible top, which following two years' worth of testing is engineered to go the distance.