Journal

Tim takes us through the design and development of the new Long Sleeve Hot Weather T. Taking the design of the Hot Weather T, then adding ergonomic full-length sleeves, made from the same UPF 50 fabric, this long sleeve top takes summer running apparel to new levels.

For many Night of The 10,000m PB’s needs little by way of introduction. For those who it does, it’s a day of 10,000m track racing unmatched anywhere in the world. We sent Matt Moran down to Parliament Hill track on London’s Hampstead Heath to capture a day of distance running like no other, at an event which keeps reinventing what the sport can - and should be - be for racers and spectators alike.

Tim delves into the fit, fabric and function of our new, Race Shorts 5.0, the ultimate stripped-back racing split short.

The long, easy Sunday run. Perhaps the only weekly session so universally adhered to by runners everywhere. With that in mind, we wanted to get a little closer to what Sunday looks like for a group who get together week in, week out, so we linked up with East London run crew and community, Your Friendly Runners.

We caught up for a coffee with Hackney based, Bahamian artist, Victoria Park Harrier & 2:53 marathoner Blue Curry to chat about his art, running and where the two worlds to collide.

Runner of the first ever sub-4 mile in SOAR kit, SOAR Race Team member Ian Crowe-Wright endured a difficult 2021 season, suffering from Plantar fasciitis. He spoke to us about his journey back to fitness and offers a wider insight into how to deal with injuries.

We’ve teamed up with Matt and the guys at Sweat Elite to give their community 15% off our entire range this Marathon Season.

We’ve teamed up with the guys at Trackstaa to give their community 15% off our entire range this Marathon Season.

Tim explains why the SOAR design philosophy is as applicable to the humble short sleeved running t-shirt, as it is to the most technical, winter performance garments. 

From concept to product. Tim talks us through the Windbreaker, the close-fitting windproof top that delivers pared-back three season protection.

From their foundation via a London tube journey to a cross-country race, to their tailored fit, 4 x way stretch merino fabric and their extensive versatility.