Embark on a series of interviews with three SOAR Race Team athletes gearing up for the London Marathon this year. Join us as we sit down with Jacob, Mo, and Andy to explore how athletes with diverse backgrounds unite toward a shared objective. From training techniques to aspirations, gain insights into managing elite-level training alongside the everyday commitments of amateur racers. Our first guest: Jacob Allen.
Prepare for the Hackney Half with our revamped training series, Highway to Hackney - now better than ever. Enjoy 8 workout Wednesdays featuring targeted sessions to boost your race-specific fitness. Join exciting friends of SOAR as guest hosts, power up with a new nutrition partner, and earn rewards through our loyalty card scheme.
We sent photographer Wendy Huynh to capture the race rituals of SOAR Race Team athlete and GB U23 Pippa Roessler, at the Southern Cross Country Championships, on a frosty, January morning.
As we move away from the colder months – and into marathon season - it’s time to put some spring in your step, because when the weather hots up, so does the pace.
As part of our evolutionary collection, it seamlessly integrates insights from crafting highly functional running apparel. Meticulously detailed, it epitomises practicality for daily wear. Innovation meets everyday excellence in this quintessential SOAR creation—a steadfast companion for the ever-changing moods of UK weather.
As 2023 draws to a close we take our annual moment to look back on the last 12 months of SOAR. The places we've run, the clothes we've worn and the people we've shared miles with.
From the streets of Tokyo to the high Atlas Mountains, England's Peak District to London's home roads, the Highlands of Scotland to NYC's urban jungle.